IMG ALT Tags, Image Alt attributes with SEO in mind

How to use Image Alt Tags for Search Engine Optimization

If your unfamiliar with the term Image ALT Tag, its a piece of code that describes an image on a website. This description is embedded in the website’s coding Here is an example of html code, where it says “insert text here” is where you want to place descriptive text about the image or important keywords from your site.

<img src=”../../images/picture.gif” alt=”insert text here”>

If your site was about Search Engine Optimization, your image alt text would look like this

<img src=”../../images/picture.gif” alt=”Search Engine Optimization”>

Don’t over abuse the img alt tag!

Many website’s abuse this alt tag, stuffing it with keywords over and over again. The way you want to gage your image alt attribute density (meaning how many times to use a keyword in it), is buy the overall density of the keyword on the page. So if your keyword is “SEO” and the page density is 4.0%, then try to have “SEO” present in about 4-8% of your image alt tags.


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