SEO Website Start-Up, Get Rankings Quickly
Search Engine Optimization for a brand new domain, get rankings quickly!
Following this guide will help you start up and rank a fresh domain on Google, Yahoo and MSN. If you do everything we say in this guide, step by step you will rank in the top 10 for most of your keywords (med competition) within 3 months. Search Engine Optimization can be very tedious and time consuming, but if you follow these steps you can be off to a having a great web presence very quickly.
Eventually you will need all of these seo tools to continue, so its better off to get them all ready before hand to make it easy. Some of them are free, others you must pay for, most you can get a free trial and use it to its advantage(buy if you like).
SEO Tools Needed:
(we are not affiliated with any of these companies)
Go to SocialMarker.com
http://www.socialmarker.com/
Do not register or submit yet, you must optimize your website first. We will visit this site later on.
If you can, buy SEO Elite (http://www.seoelite.com) if you are running low on cash download Aaron Wall’s Backlink Analyzer for free at http://tools.seobook.com/backlink-analyzer/. These tools will allow you to see what other sites have links pointing to yours. With SEO Elite there are many other useful seo tools and functions. You will also be able to see what text they are using in they’re out-bound links to you (this is very important, discussed later on).
Download a free version of the search engine rank checking software you choose. Some good ones are Web CEO (at http://www.webceo.com) and Internet Business Promoter (IBP) at (http://www.ibusinesspromoter.com/download/index.htm), these are used to see where your website ranks in Google, Yahoo and MSN (as well as others, but who cares about them).
You will also be submitting articles about your services or products (to build backlinks to your site) so you will need an automated Article Submitter (http://www.submitsuite.com/products/article-submitter.htm), this one submits to over 500 directories. So unless you want to do this by hand we suggest getting a copy. There are other article submitters out there, but this one is very easy to use. There is a new version of article submitter called Article Submitter Pro, but we find that this one works fine and is a lot easier to use.
Now that you have the tools you will need to optimize, lets begin with the on-page seo optimization process.
Step One: On-Page SEO
On-Page SEO Optimization
We will begin with your meta info. If you don’t know the meta info is contained in the <head> area of your page. This meta info tells the search engines what your site’s pages are all about. Having these tags properly configured will allow you to change the way your listing appears on Google, Yahoo and MSN.
Before setting up Meta Info choose your Keywords, Bruce Clay offers a great tool for finding out the number of searches performed each day for a certain keyword. The tool is located here:
http://www.seotoolset.com/cgi-bin/checktraffic.cgi or Keyword Traffic Tool
Use this to choose good keywords that get a lot of traffic. Once you find some good ones move on to the next step.
TIP > Try to optimize for no more than 5 keywords on each page, optimizing for 1 or 2 is using the best tactic. This allows you to really focus on one topic.
How to edit Meta info
The easiest way to edit meta info in a standard HTML page is to open the page with notepad. Look at the top info you should see something like this, but with your info instead:
<html>
<head>
<title>Affordable SEO Services | Astonish SEO</title>
<META NAME=“KEYWORDS” CONTENT=“SEO, Services, Affordable, Search Engine Optimization, Tools, Organic, Small Business, Ma”>
<META NAME=“DESCRIPTION” CONTENT=“Affordable SEO Services, Organic SEO, Free SEO Tools, Search Engine Optimization Information, Consulting, Training”>
</head>
The info between the red head tags is where the meat info is contained. Notice the title tag, the keywords tag and the description tag these are what your going to edit. If any of these tags are not present copy and paste them from here to your website in notepad. Enter a short, to the point title tag. Avoid using words like “and, a, of, or any 3 or less letter word. These are called stop words. Use your the pages main keywords here, most important starting first. Arrange your keywords in the same order, most important first and fade to the least important. Your description should be a sentence including the keywords from your title tag and keywords, try to make it one sentence only.
This is how your title tag is displayed in the search engines:
So you want to try to make this tag sound catchy. The better it sounds the more likely potential prospects will click on it.
Your description tag will usually appear here:
Sometimes when a search is done and your site contains more relevant content about the search term elsewhere, it will display that content and surrounding text where the description usually goes.
Once you have these tags set up for what ever keywords you are targeting you can save the document.
